The Problem With Generic Recommendation Feeds
By Based team · Updated Feb 2026
Feeds optimize for engagement, not for your actual taste. That is why they feel noisy and repetitive. You see more content, but you do not feel more confident.
A better system reduces options, explains the fit, and respects your time.
Why feeds fail
- They prioritize what is trending, not what you love.
- They bury great picks under endless options.
- They repeat the same themes without explanation.
The result is choice overload. You keep scrolling, but the decision never gets easier.
A better approach
Based uses a tight list and clear reasoning so each pick feels justified, not random. It keeps the feed small and the reasons sharp.
Based is not a feed-first product. It is a decision-first product, and that is why it feels calmer and more useful.
Key idea
Fewer picks with better reasons beat a noisy feed every time.
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